Young Chefs Academy (YCA), based in Texas, has announced a significant investment from private equity firm ABACO. This infusion of capital marks the beginning of a strategic partnership that YCA's founder and CEO, Julie Burleson, believes will drive the company’s growth in the coming years.
Burleson founded YCA in 2004 with the aim of teaching children and young people how to cook. "I was running a catering business at the time, and my young child was eager to help in the kitchen," she reminisces. "I realized there was a huge opportunity to make a difference."
Initially, Burleson hoped to join an existing franchise but found no suitable options. Consequently, she established YCA from scratch, starting with cooking classes in a local restaurant's kitchen in Waco. The primary goal was to provide children with basic cooking skills and to nurture their interest in food. While some former students have pursued careers in the culinary field and appeared on TV shows like Masterchef Junior, the broader mission is to teach cooking as a life skill. Burleson highlights additional benefits such as teamwork, self-confidence, cultural awareness, and a broader understanding of the world.
Scaling the business has been a gradual process. "I often describe us as an 'established emerging brand'," Burleson notes. YCA’s growth relies on finding franchisees who are passionate about the mission and can deliver its curriculum across the US. "Franchising was the key to our expansion, but it was crucial to attract franchisees who shared my enthusiasm for YCA's vision," she explains. Burleson's role involves supporting franchise owners to ensure they can offer an exceptional experience.
YCA provides a variety of programs, including weekly courses, culinary camps during school breaks, and cooking-themed birthday parties. There are also limited courses for adults. This diverse offering has enabled steady growth over two decades. Tens of thousands of students have participated in YCA’s programs, and currently, there are 27 franchises with nine more set to open soon. The business is on track to exceed $10 million in annual revenue for the first time this year.
The recent partnership with ABACO, led by franchise investor Michael Abdy, could accelerate YCA's expansion. Though the exact investment amount is undisclosed, Burleson emphasizes the strategic benefits of partnering with an experienced investor. She will continue as CEO, while Abdy will join as chairman. The goal is to add 10 to 15 new franchises annually.
"Michael brings valuable operational expertise," Burleson states. "While access to capital is crucial, we're also gaining support in strategic planning, shared services, and networking."
One of the first initiatives from the ABACO partnership is YCA’s rebranding. The company has unveiled a new logo and brand identity, updating its image for the first time since its inception.
Abdy was drawn to YCA due to its consistent growth and strong foundation. "Julie developed an exceptional concept with a great culture and training program, supported by a dedicated network of franchise partners," he remarks.
This new chapter for YCA, supported by ABACO's investment and expertise, promises to enhance its mission of teaching cooking skills to children, enriching their lives with valuable lessons in teamwork, confidence, and cultural appreciation.